Rogko V. The substation of volume market and basing of consumers’ article policy

Object of research: process of management marketing activity the enterprises - manufacturers of consumer goods in modern conditions; The purpose of work: a theoretical substantiation and development of scientific - methodical maintenance management of industrial and marketing activity the enterprises - manufacturers at formation politics of distribution consumer goods; Technique of research and equipment: saience methods of knowledge (analysis, synthesis), system analysis, statistical and graphic analysis, grouping and comparison, method of expert ratings, method factors and correlation analysis; Theoretical and practical results: the methodical approach to management assortments of consumer goods the enterprises - manufacturers, methodical maintenance of forecasting volumes of selling the consumer goods depending on change the average income on soul of the population, theoretical substantiation account of factor parts, definition of concept «marketing politics the enterprise - manufacturer of consumergoods», technique the analysis interrelation results of marketing activity the enterprise - manufacturer and enterprises of trade in consumer goods; The practical value of the received results consists in creation and economic substantiation of methodical bases effective management of volumes the sale consumer goods through formation the effective channels of distribution; Subject and degree of introduction: the development are entered into practical activity «АLLO», «Polipak LTD»; Sphere of use: practical activity the enterprises - manufacturers of consumer goods.