Lukashchuk V. The Tendencies of Development of Sports in the Conditions of Market Transformations.

Object of the research: sports as a social phenomenon. The purpose of the research is to work out the conception of sports as the complex social phenomenon and on this basis to reveal the tendencies of development of sports in the conditions of market transformations. Methods of the research: general scientific, quantitative and qualitative sociological methods. Theoretical and practical results: the conceptual basis for the further theoretical studying problems of sociology of sports, the conceptual apparatus needed for the forming of scientifically proved recommendations for perfection of the system of management of sports in the conditions of market transformations of the Ukrainian society. The novelty: the authorized conception of sociology of sports in the conditions of raising role of cultural-leisure practices in the society life and sports restruction in the way of delimination of professional and mass sports has been made. The level of the application: the results have been applied in studyingcourse of sociology of sports for students of V. N. Karazin Kharkiv National University.