Zhurilo I. Marketing and design integration as a guarantee of competitiveness of new products of enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U001401

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

17-03-2006

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

The work is devoted to investigation of organizational-economic fundamentals of marketing and design integration and developing on this basis scientific-methodological approaches and practical recommendations as for grounding and providing of prospective level of competitiveness of new products of industrial manufacturing purpose on the early levels of their projecting.

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