Romanyshyn S. Forming of publicity strategy of enterprise

Process of enterprise's publicity strategy forming. Development of methodical and applied principles in relation to enterprise's publicity strategy forming. Comparative analysis, statistical analysis economic-mathematical methods and models. The method of forming of publicity mediastrategy is first developed. The process model of enterprises' publicity strategy forming is improved, methodical approaches to forming of international publicities strategies, methodical recommendations for the evaluation of advertising economic efficiency. It is presented further development of methodical recommendations to forming of publicity budget and determination of concepts were given. Results are inculcated on enterprises and in an educational process. Sphere of the use: publicity and marketing activity of enterprises.