Lyaliuk A. 3. he management off the development of the higher educational establishment on the basis of marketing and logistics

The management of the development of the higher educational establishment. Has been determined the conception of the strategy of the higher educational establishment on the basis of marketing and logistics. In order to develop the specific of the structure peculiarities in micro - surrounding, the usage of methods of interrogation among the school-leavers and employers were offered. The propositions to use the peculiarities of segmentation of enterprises and different educational institutions as main consumers of university graduators are offered. Methodical recommendations improve logistical decision in higher educational establishments were developed. The methods of valuation and analyses in competitiveness of the higher educational establishment were supplemented. The results in theoretical and practical aspects of management are achieved. The application sphere is management activities of higher educational