Gikovata N. Management of process of creation of the new goods: marketing aspect

The object of research: management of process of creation of the new goods of technological purpose in conditions of marketing-guided behaviour of the industrial enterprises; the purpose of work: the further development of theoretical positions and methodical maintenance of management with process of creation of the new goods of technological purpose in view of marketing aspect; a technique of research and the equipment: the analysis, synthesis, economic-mathematical methods: integral calculus, the mathematical theory of games, probability theory, the statistical analysis, a method of angular transformation of Fisher, graphic; theoretical and practical results: It is offered to use a parameter "probability of break-even of the goods", have received the further development the methodical approach to delimitation of price strategy of the enterprise for the new goods, the complex methodical approach to management of process of creation of the new goods, a method of revealing of needs of enterprises - consumers in an industrial and technological production, the list and the contents of sections of the marketing passport of new goods, it is advanced: a method of segmentation of the market of the new goods; practical value of the received results will be, that introduction of the developed methods, methodical approaches and recommendations allows to increase a management efficiency process of creation of the new goods; a subject and a degree of introduction: development are introduced into practical activities of "Ukr.Agro-service Ltd", Kharkov, "Aris LTD.", Kharkov, Joint-Stock Company" Hydroapparatura", Kharkov; sphere of use: Industrial activity of the machine-building enterprises, educational process.