Lutsenko K. Political Publicity as an image technology in the communicative and marketing system.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U001478

Thesis Registration Form

0406U001478.pdf

Applicant for

Specialization

  • 23.00.02 - Політичні інститути та процеси

24-03-2006

Specialized Academic Board

Д 76.051.03

Yuriy Fedkovych Chernivtsi National University

Essay

The Thesis deals with a complex research of theoretical principles and forms of practical realization of the phenomenon of political publicity through the prism of communicative and marketing approaches. A phenomenon of political image, as a core of promotion campaign, has been comprehensively researched and a corresponding recommendation on forming of image of a politician and a political party has been worked out. By the example of election campaigns in Ukraine the peculiarities of political publicity on TV, radio, press and Internet were defined.

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Files

aref.doc

dis 1.doc

dis2.doc

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