Sushko O. Advertising strategy of restaurant industry enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U001484

Thesis Registration Form

0406U001484.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

11-04-2006

Specialized Academic Board

Д 11.055.01

Essay

The Object: processes to advertising activity restaurant industry enterprises (RIE). The Purpose: development theoretical base of shaping advertising strategy RIE and practical recommendation to efficiency to their realization. The Methods: analytical, dialectical, grouping, cluster analysis, expert estimation, statistical, monitoring, focus-groups, comparisons, generalised analysis. It Is Offered: value efficiency to advertising strategy RIE on base of the use the method of the generalised analysis, system advertising strategy RIE, approach to categorizations of the consumer behaviour depending on reactions on advertisment, methodical approach to shaping the advertising strategy. Sphere of the use: restaurant industry enterprises.

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Files

Автореферат Сушко О.В.doc

Автореферат_обложка Сушко О.В.doc

Диссертация Сушко О.В.doc

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