Kuleshova H. Increase of the Competitive Strength of the Production of the Winegrowing-Productive Subcomplex of the Agroindustrial Complex

Reserch object - the theoretical and methodical positions, the organizational-economic actions connected with manufacture and processing of grapes in region. Reserch aim - a substantiation of scientific recommendations and development of practical actions on increase of competitiveness of production of the winegrowing-productive subcomplex. Reserch method - monographic, absract-logic, statistic-economic, settlement-constructive, extrapolations. Theoretical and practical results of research - the offers accepted to introduction concerning formation of methodical approaches to calculation of procurement prices of grades of grapes of a technical direction of use; the project of improvement of high-quality structure of vineyards is developed; the given recommendations on creation of the specialized marketing center; offers on formation of the highly effective market of production of the winegrowing-productive subcomplex. Scientific novelty - is offered a technique of a rating estimation of a level the competitive of the production of the winegrowing-productive subcomplex; it is proved necessity of creation and structure of the specialized marketing center; the algorithm of the software of calculation of profitableness in wine growing is developed; principles of optimum high-quality structure of vineyards, the mechanism of organizational-economic mutual relations of partners subcomplex are advanced; the proved marketing strategy of development of the winegrowing-productive subcomplex. Degree of introduction - results of research take root into practical activities of Central administrative board of an agriculture and the foodstuffs Nikolaev regional state administration, corporations "Nikolaevsadvinprom" and open joint-stock company "Radsad". Sphere (area) use - a rural economics and agrarian and industrial complex.