Kovalchuk O. Planning and organizing of enterprises marketing activities

Process of marketing activity of the enterprises. Improvement of methodological bases of planning and the organization of marketing activity of the enterprises. Methods of the analysis and synthesis, logic generalization, graphic, the numbers of dynamics, average and relative sizes. For the first time the objective character of the content and essence of the concept "resource marketing" is opened. Methodological bases of development of the integrated plan of marketing and formation of marketing services are advanced. Methodical recommendations about formation and realizations of integration connections in sugar-beet complex are developed. It is introduced at sugar factories. Sphere of use: the management by the industrial enterprises