Tkanko V. Marketing management of industrial enterprises activities.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U001595

Thesis Registration Form

0406U001595.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

08-04-2006

Specialized Academic Board

Д 26.062.02

National Aviation University

Essay

This dissertation is devoted to the research of marketing management of activity of industrial enterprises. The analysis of their activity showed in the last few years, that most industrial enterprises has negative results. Therefore there is the necessity of decision of this problem through of theoretical approaches to the marketing management by their activity. The development of the conceptual model of marketing management, which is based on the iterative process of the administrative adjustment of volumes of realization through the co-operation of parameters of positioning of commodities and method of estimation of risk degree, is the main conclusion of work.

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Files

Автореферат.doc

Дисертация.doc

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