Vershyts'ky A. Formation and development of enterprises network of automobile tourism in Crimea

Processes of tourism development in Crimea. Development of the organizational and economic mechanism of formation and development of a network of enterprises of automobile tourism as it is strategic the important and effective link of tourism in Crimea. Methods of research: dialectic; the analysis; synthesis; historical; graphic; economic-statistical; expert judgements; system analysis. Formation of organizational and economic mechanism of efficiency increase of automobile tourism functioning is theoretically justified on the basis of formation and development of a network of the enterprises of automobile tourism. The concept on formation and development of a network of the enterprises of automobile tourism is offered. It is advanced: defined basic elements of system of automobile tourism; forms and methods of increase of efficiency functioning of means accommodation of autotourists and systems of car hire; Methodical approaches to formation of marketing strategy of automobile tourism enterprises in modern economic conditions. Results of research are introduced by enterprises of automobile tourism, executive and representative authority of the Crimean Autonomuos Republic. Sphere of use - enterprises of automobile tourism and institutes which adjust their activity.