Filipishina L. Formation of price policy for trade enterprise

Object is the process of prise policy formation for enterrprises; the goal is development of theoretical provisions and devising of methodical recommendations on improvement of the mechanism of price policy formation of the retail enterprises; methods are scientific and specific; novelty is that the complex system of evaluation of theefficiency of price policy of enterprises and methodical approach to the formation of efficient price policy weredeveloped; the essence of the concept of "price policy for the retail enterprises" was specified; the classification of prices was improved; the results are improvement of the metodical tools of formation and evaluation the efficiency of price policy; all this thesis has been developed by retail trade enterprises and educational establishments of economic profile; the brench is trade and services