Chaykova H. Forming the strategy of industrial enterprise trading activity development

Object - the process of strategic management of industrial enterprise trading activity. Objective - substantiation of theoretical, guidance and practical approaches of forming the effective strategy of industrial enterprise trading activity development. Methods - systematization and generalization, correlation and statistical analysis, expert judgements, forecasting and mathematical programming. Novelty - methodical tools of forming the strategy of industrial enterprise trading activity development that is directed to optimizing the indicators of activity efficiency and the economical and mathematical model of optimization of trading activity plan of development by profit and income from sales of products maximization criteria. Results - elaboration of methodical tools of forming the strategy of industrial enterprise trading activity development, its implementation into the practice of industrial enterprises and into an educational process. Field - trade, industry and service.