Bobarykina E. The organization of marketing research of tourist product

Marketing research in tourism. The development of scientific and methodological principles in managing and conducting of marketing research of tourist product. Methods: basic scientific, economic and statistical and economic and mathematical analysis, expert method, system approach. Precised definition of the term "tourist product". Methodological approach to the complex expert estimation and the algorithm of marketing research of tourist product are offered. References to the promotion of efficiency of tourist enterprises are given. The results of complex expert estimation of tourist enterprises are obtained. Trends of improvement and forming the system of marketing research of tourist product are determined. The sphere of use is business activity of enterprises of different ownership.