Nekhay V. Increasing resultativity of agricultural machine-building enterprise's perfomance on the basis of marketing

The object is a process which take place in social and economic development of agricultural machinery enterprises. The purpose is grounding of scientific and methodic principles and practical recommendations on improvement of effectiveness of activity of agricultural machinery enterprises through improvement of marketing. Methods are as follows: historical, logical, theoretical search, dialectical, statistic, system analysis, synthesis, complex and purpose, graphical, correlation and regression analysis, comparison, grouping, prognostication. Results are resolution of scientific and practical task concerned improvement of effectiveness of activity of agricultural machinery enterprises on the basis of introduction and improvement of marketing. Newness: for the first time necessity of application of principle of responsibility for execution of all function complex of marketing while organization of marketing service of agricultural machinery enterprise is grounded. New approach to evaluation of economicefficiency of enterprise marketing are developed. Criteria of control of practical participation of personnel of marketing service in improvement of enterprise economic indices are improved.