Votchenikova O. Forming of marketing system of interaction on the market of lacquer and paint goods

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U002863

Thesis Registration Form

0406U002863.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

30-05-2006

Specialized Academic Board

Д11.055.01

Essay

The Object: process of the forming of marketing system of interaction enterprises. The Purpose: development theoretical and practical recommendations for the forming of marketing system of interaction on the market of lacquer and paint goods. The Methods: system analysis, SWОТ- analysis, method AІD, tabular, grouping, matrix, graphic. It is Offered: is proposed yardsticks of an estimation of process: mutual interest in cooperation and mutual support of the market subjects; the scientific-methodical approach to selection of policies of marketing of relations of lacquer and paint producers is proposed; the organizational pattern of marketing system of interaction is grounded; the complex of indices for defining the level of partner relations is designed. The Sphere of the use: enterprises, which work at the market of lacquer and paint goods.

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2 доп..doc

ВСТУП НОВ.doc

Додатки 1-Додаток А.doc

Додатки 1-Додаток В.doc

Додатки 1-Додаток Д.doc

Додатки 1-Додаток Е.doc

Додатки 1-Додаток Ж.doc

Додатки 1-Додаток З.doc

Додатки 1-Додаток И.doc

Додатки 1-Додаток К.doc

Додатки 1-Додаток Л.doc

Додатки 1-Додаток М.doc

Додатки 1-Додаток Н.doc

Додатки 1-Додаток П.doc

Додатки 1-Додаток Р.doc

Додатки 1-Додаток У.doc

Додатки 1-Додаток Ф.doc

Додатки 1-Додаток Х.doc

Додатки 1-Додаток Ц.doc

Додатки 1-Додаток Ш.doc

Додатки 1-С.doc

Додатки 1-функции.doc

ЗМІСТ.doc

Литература.doc

автореферат.doc

гЛАВА 1.doc

розділ 2.doc

розділ 3.doc

титул.лист.doc

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