Smirnova E. Management of marketing of non-commercial subjects.

Object: process of marketing management nonprofit subject national facilities, and in particular educational institutions of the Ukraine. The Purpose: development theorist-methdological positions and methodical approach to improvement of marketing management nonprofit subject. The Methods: analysis and syntheses, statistical analysis, expert estimation, positioning; benchmarking, system analysis, process approach. It Is Offered: methods of the calculation to total efficiency from activity of the high school and its marketing management; the organizing structure of management marketing the educational services as structured unit of high school; the methods АВС-analysis in accordance with system biosocial theory, which stipulate presence 5 main characteristics in sphere of the higher education within framework of region of the Ukraine. Sphere of use: enterprises of the nonprofit sphere and high schools.