Dromin M. Marketing in the field of freinght services (based on materials of railway companies)

Processes of improvement of marketing activity in enterprises under the contemporary conditions of management. Development of theoretic methodical fundamentals and practical recommendations for improvement of marketing activity in railway transport of Ukraine. Methods: logical generalization, classification, system, economic and statistical analysis, economic-mathematical simulation. The problems of analysis and improvement of marketing activity in transport enterprises are researched. Scientific approaches to the problem of development of marketing in the field of services are generalized. The main points of transport services as an object of marketing activity are researched. The complex research is carried out and the methods of freight market estimation are developed. The place and features of railways in transport system of Ukraine are defined. Competition structure and potential of Ukrainian transport complex is analyzed. The organizational mechanism of marketing activity in railway transport isimproved. Model of optimization of freight flows in railway transport is proposed and substantiated. Enterprises of railway transport, educational process.