Zhuran O. Conditions formation characteristics of competitiveness of the enterprises

Object of research is managerial process by competitiveness of the enterprises. The purpose of work is to a basis of generalization of theoretical positions and methodical approaches to formation of characteristics of competitiveness of the enterprises to develop and introduce scientific - practical recommendations by definition of conditions of her maintenance. For development and substantiations of substantive provisions of dissertational research are used the following methods: historical-logic; economic-statistical; graphic; economic comparison; system; classifications; scientific and technical forecasting on the basis of expert estimations; an economic-mathematical method. Scientific results: it is first developed the methodical approach of calculation of an integrated parameter of an estimation of a level of competitiveness of the enterprises of different branches of economy; is advanced the concept of competitiveness, which is considered as ability of some class of objects (the goods, the enterprise, the country) to take certain market niche and to remain profitable; system of parameters for an estimation of a level of competitiveness of the goods by addition of an index of relative export competitiveness of the goods and factor of economic benefit of export of the goods; have received the further development a substantiation of interrelation of competitiveness of a national economy, branch, the enterprise and the goods; the basic directions of activization of innovational activity of the enterprises as one of factors of his competitiveness; principles of formation of strategy of maintenance of competitiveness of the enterprises based on management by competitive advantages, resources of the enterprise and quality produce production. Results of dissertational research are OAC “Micron”, CLR „Telecommunication systems”, OAC “Factory of piston rings of Odessa”, and into educational process of the Odessa national polytechnical university, in particular at a statement in educational courses “Economy andthe organization of manufacture”, “Economy of quality“ and “Marketing”.