Vynogradov O. Marketing in innovative activities of corporate enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U003660

Thesis Registration Form

0406U003660.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

26-09-2006

Specialized Academic Board

К 26.102.05

Essay

The mechanism of innovative activities marketing as the multilevel system which has two vectors of orientation is developed. The vector of innovative potential provides the necessary level of innovative activities and the vector of innovative activities corresponds to enterprise ability of conducting development, production and introduction of innovations in accordance with market demands. The managerial actions to improve forms and methods of information technologies application in marketing innovative activities as well as technical approach to the assessment of the innovative activities copetitiveness of corporate enterprises are proposed.

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Files

00 - Змст-дис.doc

01 - Вступ.doc

02 - пп 1.1.doc

03 - пп 1.2.doc

04 - пп 1.3.doc

05 - Висн розд 1.doc

06 - пп 2.1.doc

07 - пп 2.2.doc

08 - пп 2.3.doc

09 - Висн розд 2.doc

10 - пп 3.1.doc

11 - пп 3.2.doc

12 - Висн розд 3.doc

13 - Висновки загальн.doc

14 - Литература.doc

15 - ДОДАТОК А.doc

16 - ДОДАТОК В.doc

_Обкладинка.doc

aref.doc

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