Romanchukevych M. Formation of dataware systems for managing marketing activities of an enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U003766

Thesis Registration Form

0406U003766.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

14-09-2006

Specialized Academic Board

Д 58.082.01

Chortkiv College of Economics and Business

Essay

The object - the processes of formation of dataware system for managing marketing activities of an enterprise of dairy industry; the aim - the working out of the methodological and methodical approaches to the formation of dataware system for marketing activities and the working out of the practical recommendations for them realization in modern conditions; the methods - system analysis, generalization, comparative, statistical, expert, graphical, mathematical, prognosis, management of business case; the newness - the structural functional model of marketing information system inclusive expert psychological module was firstly suggested; the results - the methodological and methodical approaches to the formation of dataware system for managing marketing activities for practical realization elements that system in factory sell activity; the branch - dairy industry.

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Files

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