Shtovba O. Commodity branding of enterprises and its efficiency providing ways

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U004106

Thesis Registration Form

0406U004106.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

24-10-2006

Specialized Academic Board

К 70.052.01

Essay

The thesis is devoted to development of the scientific basis and practical advices for increasing of comodity branding efficiencey of domestic enterprises. The scientific results are: 1) classifying system for commo-dity brands; 2) substantiation of expediency of usage the combination fuzzy decision making theory with paired comparison method for multicriteria assessing of the brand projects; 3) model for concordance of expert paired comparisons; 4) economical-mathematical model of competitive strength index of brand product; 5) formalized states for managing tasks that aimed for commodity brand exploitation reinforcement.

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Files

aref.doc

dis1.doc

dis2.doc

dis3.doc

dis4.doc

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