Beletskaya I. The mechanism of increasing competitiveness of industrial enterprises on oligopolical market (on an example of ferroalloy factories of Ukraine)

The dissertation is dedicated to generalization and development of theoretical, methodical and practical basis of increasing competitiveness of the industrial enter-prise on oligopolical market. The analysis of conceptual approaches to concept defi-nition "competitiveness" is carried out, and also basic distinctions in approaches to understanding of some authors are displayed. The concept "competitiveness" of ob-ject is specified: such as the goods, the company, industry, the country. An evolution of views and theories of competitive advantages as basis for increasing the objects competitiveness is investigated. Conceptual approaches to diagnostics of firms com-petitiveness are analysed. Influence and importance of competitive forces on intensity of a competition of the global and national market of ferroalloys is determined. A de-gree of concentration of market authority of ferroalloys enterprises - manufacturers on a global scale is investigated. Recommendations concerning the adjustment of competitive and marketing politics of the enterprise with use of diagnostics methods of competitiveness and a situation modelling on the market are formulated. The mechanism of competitive advantages formation which provides increase of the in-dustrial enterprise competitiveness is developed.