Okrepkyy R. Estimation and prognostication of beer market conjuncture

The object is the process of estimation and prognostication of market conjuncture and methodical providing with organization of their carrying out on the example of Ukraine’s beer market. The aim is theoretical argumentation and working out of the methodical recommendations concerning market conjuncture estimation and its forecast for the adoption of the effective managerial solutions in the conditions of risk and uncertainty. The methods are system analysis, induction, deduction, abstraction, formal logics, comparison, grouping, method of mean values, variation analysis, dispersion analysis, index method, correlation and regression analysis, analytical leveling, adaptive methods of forecasting. The novelty is in making more exact of the economic essence of the term “conjuncture”, working out of the algorithm of market conjuncture estimation and its forecasting, improving of the methods of market conjuncture estimation, working out of the adaptive model of short-termed products demand forecasting. Thedegree of implementation: working outs have been used in the practical activities of breweries. Sphere, branch of usage: Ukraine’s brewery industry.