Bradov V. Management of enterprises operating in the field of printed media.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U004483

Thesis Registration Form

0406U004483.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

14-11-2006

Specialized Academic Board

Д 11.055.01

Essay

The Object: processes of management on enterprise of the printed mass media (EPMM). The Purpose: development theoretical and methodical base and practical recommendation on marketing management EPMM. The Methods: system approach, logical analysis, economy-statistical analysis, regression - correlation analysis, questionnaire, modeling. It Is Offered: model of efficient management information product accommodation on area of the publishing; the categorization of the expenses EPMM; the methodical approaches to shaping the marketing strategy with provision for risk of activity EPMM through development factor-cards, depending on power of the risk and existing segmentings media market; the methods of the determination of the competitive price of the printed matters. Sphere of the use: EPMM

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Files

Автореферат диссертации.doc

Диссертация Брадова В.В. Управление ППСМИ - маркетингово-ориентированный подход.doc

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