Buk L. Estimating and development of enterprises' branding activity

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U004625

Thesis Registration Form

0406U004625.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

31-10-2006

Specialized Academic Board

К 35.052.03

Essay

Process of enterprise branding activity development. To work out the theoretical and practical grounds of estimating and development of consumer cooperation enterprises' branding activity. Such methods of investigation were used: system analysis, generalization and synthesis, expert valuations, statistical analysis, sociological investigation, economic and mathematic modeling. Theoretical principles and practical recommendations regarding estimating and development of branding activity were worked out. Sphere of use is economic units' practical activity, consumer cooperation system.

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Files

Dis1.doc

aref.doc

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