Myronchuk T. Creation and development of franchising relations between enterprises

The dissertation is devoted to the development of the theoretical foundations and practical recommendations for improvement of creation and realization of franchising relations. Basing on literature review classification of types of franchising is improved and supplemented, domestic factors of creation and development of franchissng relations are proposed and systemized, necessity, conditions and perspectives of development of franchising in Ukraine are analyzed. Processes of determination of the amount, structure and payment order of franchise rewards are improved. Latter includes development of classification of on-going fees paying forms, elaboration of methodological principles concerning determination of minimum and maximum amounts of franchise rewards, formation of applied recommendation in calculation of the franchise rewards optimal structure on the basis of maximization of the franchiser's profit function. Applied recommendations in economic evaluation of franchise priority level for potentialfranchisees are improved. These recommendations can be used by potential franchisees to list franchises in the order of economic effectiveness decreased.