Golitsyn A. The enterprise exhibition-fair activity

Marketing communicative activity of the enterprise. The development of theoretical and methodical basis of organizing the effective decision about taking part in exhibitions, also choosing exhibition and using competitive advantages of the enterprise using exhibition benchmarking. In dissertation there were used: the method of comparison; method of theoretical summarizing; modern methods of marketing research; modern methods of diagnosis and risk management; methods of system analysis and economical-mathematic modelling. Improved the essential meanings the concept of "exhibition" and "trade fair" and the consideration of these concepts as a whole. Economical-mathematic model for supporting of making-decision of the enterprise was worked out with regard for the factors of risk as well as factor system. The method of econometric modeling of functional dependence between the exhibition budget net profit of the enterprise taking into account the log of influence was applied. The enterprises of Ukraine,educational process.