Kozak I. The improvement of enterprises performance management in the market on the basis of the marketing tools and logistic interaction

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U004918

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

28-11-2006

Specialized Academic Board

К26.102.05

Essay

The dissertation deals with the question of organizing of the porcelain and faience branch enterprises according to the markets conditions of management on the basis of a synergy effect from the implementation of marketing principles and logistic in the management structure. The suggestion as to the improvement of the enterprises activity management in the market on the basis of the marketing tools and logistic interaction and ensuring on this basis the innovation development of the branch have been given.

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