Shcherbina M. The Mythological elements in Cultural forms of Daily Occurrence (the philosophical and cultural analysis).

The object – the mythological elements of daily occurrence. The aim – to research the important characteristics of the mythological elements in cultural forms of daily occurrence and to show their role in life-forming. Methods –phenomenological, the principle of historical and logical unity, the system analysis, analytical and the cultural anthropology method. Novelty – The correlation of daily occurrence and myth is shown, the concept of «the cultural form of the daily occurrence» is offered, the mythological elements in cultural forms of daily occurrence are researched, the correla-tion of mythologic and live-logic, the Internet new mythology and the functioning of the stereotypes is analyzed and the differences of stereo-type functioning in the Internet are shown. Sphere of use – the decision of problems of daily occurence, academic teaching process, research work.