Merkulova A. Marketing ecologically clean commodities.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U005220

Thesis Registration Form

0406U005220.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

28-11-2006

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of marketing activity of ekologoorientirovannogo enterprise. The Purpose:development of scientific-methodical and practical recommendations in relation to perfection of organization and management by marketing ecologically clean commodities (ECc). Metodi: analysis and synthesis, ekonomiko-statisticheskogo analysis, factor analysis, ekonomiko-matimaticheskogo analysis, design. It is offered: model of conduct of enterprise at the market ecologically clean products (ECP); the classification signs ECP; marketing facilities of the ECP research; methodical approaches to the ECP positioning; theoretical bases of determination of category „ECC”; of communication tool on advancement to the ECC market. Sphere of the use: ekologoorientirovannie enterprises.

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Files

ВВЕДЕНИЕ +.doc

ЗАКЛЮЧЕНИЕ +.doc

ПРИЛОЖЕНИЯ К ДИС-ЦИИ +.doc

РАЗДЕЛ 1 +.doc

РАЗДЕЛ 2+.doc

Раздел 3+.doc

Титул содержание +.doc

автореферат.doc

литература мой вариант+.doc

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