Zeldis V. Marketing Researches on a Securities Market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U000032

Thesis Registration Form

0407U000032.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

07-12-2006

Specialized Academic Board

К26.063.01

Essay

In the dissertation necessity to use social-ethical marketing conception by subjects of securities market and carry out marketing researches on it is proved. The essence of marketing researches is specified, their methodological preconditions are analysed and the or-ganizational bases are determined, the conceptual model of marketing researches is created. The research algorithm of portfolio investor's preferences concerning risk is developed. Parameters of the free risk yields are identified.

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Files

aref.doc

dis1_3.doc

dis2.doc

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