Salo I. Formation and functioning of the small fruit market in Ukraine.

1. Object of research: the оrganizational-economic mechanism of formation and functioning of the domestic market of berries. 2. Purpose of research: a substantiation of ways of formation of the market of berries and development of the offers on improvement of the economic mechanism of his functioning. 3. Methods: the critical review of scientific papers, dialectic, abstraction, analysis and synthesis, groupings, index, monographic, designing, balance, questionnaire, programme-purposeful, modeling, logistical schemes. 4. Theoretical and practical results: consist in development of a complex of the scientifically proved results and offers directed on development and functioning of the effective market of berries. Capacity of a home market is established, the offers on improvement of system formation of the price are developed in view of quality of berries, are allocated competitive domestic pomologic of a grade of berry cultures. The area industrial berries is determined, volume of the investments for creation of berry plantings is designed. 5. Scientific novelty: for the first time: the reasons are established which influence formation of a share of commodity and natural manufacture in satisfaction of needs of the population in berries; the comparative analysis of an economic efficiency of manufacture of berries in the agricultural enterprises and facilities of the population is made, and also the ways of development industrial berries in Ukraine are fulfilled. Is advanced: segmentation of the aggregate market of berries behind their commodity assortment; the economic mechanism of development of the domestic market of berries, partly: systems formation of the price and market infrastructure; methodical rules of definition of competitiveness basic pomologic of grades of berry cultures in view of parameters of commodity quality. Have received the further development: the methodical approaches on account of clauses of food balance of berries. 6. Level of implementation: the main results of researches are accepted to use ОАТ "Каchanovo-Agro" of the Poltava area, pilot farm "Novosilky" of Institute of a gardening УААН, association "The Kiev regional association on a gardening". 7. Efficiency: the results of researches prove the economic mechanism of formation and effective functioning of the domestic market of berries and way of radical expansion of the domestic offer of berries. 8. Field, implementation scope: economics of agriculture and the agroindustrial complex.