Storozhilova U. The Provision of competition ability of enterprises through innovation-investment mechanism

The object - of the research is the processes of innovation strategy choice aimed at the increasing of an enterprise competitive ability. The aim is the development of methodological basics of a production enterprise competitive stability increase by activation of innovation-investment mechanism of the development. The Methods used are the methods of economic analysis, modeling, expert estimation. The novelty: the notion of enterprise competitive stability potential has been offered; the method of group index of goods competitive ability normative parameters measurement has been improved; the method of ball-coefficient estimation of potential effectiveness of an enterprise competitive ability far the estimation of the level of its innovation activity and methodological approach to the economic profit estimation has got further development. The results: the approaches, methods and the results received are the methodical basis of a stable base of an enterprise competitive ability provision formation. All these results have been introduced at scientific-research enterprises, which are a part of industrial complex. The brand is industry.