Angelina I. Control of marketing activity in the management by trade enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0407U000787

Thesis Registration Form

0407U000787.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

12-12-2006

Specialized Academic Board

Д 11.055.01

Essay

The Object: system of the checking to marketing activity in management enterprise to trade. The Purpose: development scientifically motivated rec-ommendation and offers on improvement of the organizations and method-ses of the checking to marketing activity in managerial system enterprise to trade. The Methods: logician-dialectical; the system approach; the analogy; the inductions and deductions; the benchmark analysis; information model-ing; the system analysis; the direct observation and questionnaires; the mor-phological analysis, generalization and concretization. It Is Offered: organiz-ing model of the checking to marketing activity of the trade enterprise; the methodical approach to estimation quality systems to marketing activity; the facilities of the shaping the organizing ensuring the structuring of the process of the checking to marketing activity; the methodical approach to estimation of efficiency to marketing activity; the methodical approach to structuring of the process of the checkingto marketing activity. The Sphere of the use: enterprises to trade.

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Files

Автореферат--АВТОРЕФЕРАТ.doc

Автореферат--Обложка автореф..doc

Диссертация--Б Дод.Б Т.Б2.doc

Диссертация--Б Дод.Б.doc

Диссертация--В Додаток В.doc

Диссертация--Г. Оценка закодир..doc

Диссертация--Д эф.Эект.doc

Диссертация--Д. Д. Оценка качества.doc

Диссертация--Е. Эфективность.xls

Диссертация--Ж Внутрифирменный стандарт.doc

Диссертация--З Положение об отделе.doc

Диссертация--З Станд. упр МД.doc

Диссертация--ЛИТЕРАТУРА.doc

Диссертация--Прил.2 к стандарту.doc

Диссертация--РОЗДІЛ 2.doc

Диссертация--РОЗДІЛ 1.doc

Диссертация--РОЗДІЛ 3.doc

Диссертация--титул. Содерж..doc

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