Rabota Y. Public Relations as an Institution of the Public Administration

The object is the relations arising within the process of interaction between ukrainian state bodies and civil society institutions and connected with the formation and providing of public-administrative influences. The objective is the theoretical justification of public relations as an institution of public administration by defining of its essence, components, notions, determining peculiarities and relations, tracing tendencies of its developement. The methods are historical, observation, monitoring, classification, institutional, structure-functional, comparative, prognosing, expert evaluation, system. The newness is that the main theoretic and methodological principles of PR as an institution of the public administration are explored and determined by defining peculiarities, relations and differences, determining the essence and notions, tracing tendencies of its development in conditions of democratization of public life. The results are that the thesis makes an evaluation of current conditions and reveals the need for formation of PR as an important factor of the further improvement of the communication component of public administration and increasing its efficiency and effectiveness; the tasks of the public administration as to the wider participation of the public in activities of state bodies and building of an effective social dialogue are determined.