Bilanych G. Publishing house "Karpaty " activity in the Ukrainian local lore movements (1945 - 1991)

The theses is devoted to research of development and the basic directions of publishing house "Karpaty" activities in second half of XX centuries. The main stages of its development were described as well as the national and regional aspects of its activities. Research was carried out on the basis of the analysis complex of the published sources and archival documents on a problem, and also the issued literature in second half of XX centuries. Development of publishing house "Karpaty" is analysed through a prism of social and cultural processes; the processes that happened in Ukraine: the economic transformations, the increased value of the book in a society, the publishing house "Karpaty" - activities development. The editions investigated in the thesis are: social political, agricultural, ecological and tourist literature. The basic stages of publishing house "Karpaty" development that in second half of XX century was generated as system are described; regional aspects of its development are determined. It is established, that the subjects and volume of the issued literature depend on public requirements, a technical and cultural level of various regions of territory. The publication of the literature was carried out in various thematic, genre and functional directions in accord with the social, age groups of consumers and their skills level. The conclusions of the thesis are submitted, in which the role of publishing activities is demanded as the important factor of national culture of Ukraine development in the second half of XX centuries.