Lebedyev V. Archetypical images of Orient in the Western mass culture.

Object: mass culture. Aim: analysis dialogue cultures East-West in the modern globalized world. Methods: complex cognitive methods of culturology, analysis of texts and phenomena of culture through the prism of comparative-historical method. In the thesis culturological and philosophical analysis of the images that were borrowed by Western mass culture from the traditional Oriental cultures was made. It has been shown that Nietzsche’s conception of superman exerts an influence on forming the archetypical images of the Orient. It has been also shown that this process is determined by the regularities of the collective unconsciousness. The study of such important component of the mass culture industry as videogames was made.Application area: theoretical area of social philosophy, social anthropology, culture and epistemology the appropriate educational specialized courses.