Dykina J. Forming and functioning of market of products of the poultry farming in the South region of Ukraine.

The object of research - process of market development of egg and meat products in the South region (Micolaivsca, Odessa, Kherson regions and ARE Crimea). The purpose of research - deepening of theoretical aspects and ground practical recommendations on forming and market development of products of the poultry farming at a regional level, ground prospects of his development in the conditions of market economy. The methods of research : abstract-logical; statistics-economic methods; computation-structural method; analysis and synthesis; economico-mathematical method of the linear programming; monographic. Theoretical and practical results - theoretical aspects are considered in relation to forming and food market development and it is specified and the of principle differences of forming and functioning of market of products of the poultry farming are complemented with other food markets comparatively; methodical approaches of market research of eggs and meat of bird are offered in the South region ofUkraine; the present market condition of products of the poultry farming is explored in the South region of Ukraine, level of suggestion of eggs and meat of bird, factors of forming of demand at the market of products of the poultry farming; estimation of influencing of other is carried out, except for a price and production volumes, factors on the value of service and suggestion of basic products of the poultry farming in the South region of Ukraine; ob-rountovano suggestions in relation to the improvement of the system of the state adjusting of market of products of the poultry farming; the prognosis of development of the state of affairs of market of eggs and meat of bird is developed on a prospect; ob-rountovano directions of rise of competitiveness of basic products of the poultry farming. Novelty inculcete - estimation of influencing of other is carried out, except for a price and production volumes, factors on the value of service and suggestion of basic products of the poultry farming in the South region of Ukraine, namely: level of saturation of food market by the products of the poultry farming and rates of change total number of bird of livestock in the economies, consumption of eggs and meat of bird and type of domogospodarstv, by the structure of the combined money earnings and charges; it is offered and the method of development of prognosis of development of the state of affairs of market of products of the poultry farming after the rates of increase of production according to the necessities of rational feed and level of solvency of population with determination of terms of realization of the program is used; methodical approaches of market research of eggs and meat of bird are improved in the South region of Ukraine after four stages; generalization of results of market analysis and prognosis of his state of affairs of subsequent development; theoretical aspects in relation to forming and food market development got subsequent development, that allowed an author to assert about the necessity ofconsideration of market of products of the poultry farming in two aspects. Degree of introduction - research results strike root during realization of Program of development of industry of the poultry farming of Ukraine on 2005-2008rr. but separate agricultural enterprises of region. Sphere of the use - agarniy sector.