Folomkina I. Marketing management of implementation of the strategic set in enterprise.

The Object: the realization process of the strategies of enterprises that operate on the custom products market in the conditions of its marketing orientation. The Purpose: the development of the scientific, methodological and practical recommendation of the improvement of marketing management of implementation of the strategic set in enterprise. The Methods: the general scientific methods, the methods of economic and statistical analysis, the marketing methods (the questioning, the observation, the matrix analysis), the methods of expert diagnostics, the economic and mathematical modelling. It Is Offered: the conception of marketing management of implementation of the strategic set in enterprise “5S”; the complex system of marketing management of implementation of the strategic set in enterprise; the category definitions (the strategic set, the strategic changes, the marketing management of implementation of the strategic set in enterprise); the classification of the strategic changes and the resistance to the strategic changes; the methodical approaches to determination the real and desired strategic position of enterprise; to estimation the perspectives of the strategic marketing potential development; to estimation of the efficiency of implementation of the strategic set of enterprises and to valuation of the competitive ability of the strategic set of enterprise. The Sphere of the use: the trade enterprises.