Bronitsky A. Household culture as the factor of the modern social reproduction

Subject of research: the field of social reproduction, the influence of the household culture on social reproduction. Objective of the research: development of conceptual bases of use of the household culture as the factor of the modern social reproduction and elaboration of priority directions of perfection of the household culture of the transformation society. Methods of research: dialectical method, analysis and synthesis, induction and deduction, system approach, unity of historical and logic, comparative analysis. Results, novelty: main megatrends of social reproduction in the modern world are grounded, the antipathy, inequality and unstable nature of the reproductive process in the conditions of globalization are shown, the substance of the household culture is exposed, and the difference between the household culture and the economic culture is shown. Sphere of usage: for improvement of the national programs of development of the household culture, at teaching economic theory.