Zosko S. Stimulation of innovative development of the enterprises of food retail industry

An object of research is innovative activity of enterprises of the food retail industry. The purpose is development of theoretical, methodical positions and practical recommendations of the stimulation of innovative development of enterprises of the food retail industry. Methods: comparisons and statistical analysis, method of logical generalization system-structural and multivariable analyses of graphic and economic-mathematical design, to scientific abstraction. Novelty: for the first time – methodical bases of complex estimation of intellectual capital of enterprises of the food retail industry are offered; on the base of research of essence of concepts «intellectual capital», «objects of the intellectual property», «organizationally-economic mechanism of commercialization», their features in relation to industry in domestic terms are exposed, on this basis the structure of objects of the intellectual property is improved; the organizationally-economic mechanism of stimulation of innovative development on makro-, mezo- and microlevel is improved; methodical approach of forming of cost of industrial enterprise is offered on the objects of the intellectual property on the stages of innovative process. Results: the scientifically grounded recommendations of stimulation of innovative development of enterprises of the food retail industry are developed. Inculcated: methodical bases of complex estimation of intellectual capital and methodical approach of forming of cost of object of the intellectual property of the enterprises of the food retail industry: JSC «Odesky Korovay, Bread-baking plant № 2», LTD «Kotovskiy Khlebzavod», LTD «Shiryaevskiy khlebzavod ”Podolie“», LTD «Belgorod-dnestrovskaya palyanytsya». It is drawn on results got in dissertation in an educational process on the faculty of management, economy and business of the Odessa national academy of the food technologies.