Petrunya V. Ecological management at the system of the enterprise's market competitiveness

This work is dedicated to searching of ecological factors' system influence into market competitiveness of enterprises and to searching of different ways of their using for improving of enterprises management. Suggested methods of common enterprise' market competitiveness definition on the basis of such index groups as goods competitiveness, market situation and industrial-financial effectiveness of enterprise. Elements of ecologization process of consumer behavior, tendencies, competitive chances and limitation of enterprise activities are analyzed. Instruments of state ecological regulation are examined, and recommendations concerning its improving are proposed.Apportionments of traditional and integrated models of ecological management on enterprises are described, and their features, reasons and directions of evolution are defined. In organizational-economic mechanism of ecological management on enterprises formation and application of organizational-linear, organizational-integrated and economicalsubsystems are proposed. Recommendations as for improving of process management of using ecological elements during forming marketing strategies of enterprises are elaborated.