Zolotukhin E. Political marketing in modern Ukraine.

The object is political marketing in a system of political processes. The aims are to study the nature and to define the features of political marketing functioning in modern conditions for further advancing and increase the efficiency of Ukraine political market. The methods are general scientific methods of the system - structural and structurally functional analysis, concrete historical, comparative and dialectic; the system, functional and institution approaches. On the basis of the analysis of western and domestic investigetions of the political marketing problems, the methodological concept of the integrative technological approach to analysis of a political field is offered. It has allowed to demonstrate, that the Ukrainian policy today has market measurement. It is a system, in which one (by technologies) the "political goods" (images, political party and projects) are made, injected into the political market and purchased by the citizens of country both in the elective and interelective period. The perspective development trends of the Ukrainian political market are offered, which one will provide hereinafter high quality of the political goods, to strengthen competitiveness of the political market's subjects, to raise the level of their political interplays, to render assistance advancing of political marketing technologies and professional political consultation pursuant to national concerns of the state. The spheres of use are training courses and political activity.