Yemtseva L. Management of publicity activity of enterprise efficiency

Object: processes of efficiency management to advertising activity enterp-rise. The Purpose: motivations scientifically-methodical and practical recom-mendation on improvement of efficiency management to advertising activity enterprise. The Methods: analysis, syntheses and logical generalization; stru-ctured-functional method; the statistical methods; the method expert estima-tion and group. It Is Offered: scientific approach to efficiency control to ad-vertising activity of the enterprise on base of the sheduling the matrix of the determination to advertising position of the enterprise, system of the factors of the estimation to efficiency to advertising activity of the enterprise, scien-tifically - methodical approach to sheduling the advertising budget of enter-prise, theorist-methdological bases of efficiency control to advertising activi-ty of the enterprise, systematization factor influences upon control efficiency to advertising activity of the enterprise, scientific approach to development ofthe strategic programs to advertising activity of the enterprise. The Sphere of the use: enterprises to food industry and trade.