Zahoruyko V. Production prognostication on the ground of determination of the volume of demand for enterprise output.

Object: the process of production prognostication by child food manufacturing enterprises. Purpose: grounding and improvement of theoretical propositions and development of new methodical and applied recommendations concerning production prognostication of the volume of demand for enterprise output. Methods: logical generalization, analysis, synthesis, comparison, average and relative values, systemic analysis, cluster analysis, sociological methods. Results: applied aspects concerning production prognostication on the ground of determination of the volume of demand for the output of child food manufacturing enterprises are development. Novelty: principles of market demand orientation of the enterprise are development, estimation of products usefulness with the use of demand elasticity is development, the model of demand estimation with the use of efficiency function of consumption is improved. Implemented: into activity of child food manufacturing enterprises, in the process of training. Field: food industry.