Mendelieva O. Social pragmatism of business communications.

Object: the process of business communications development; The Purpose: definition of socially pragmatic aspects in business communications; The research methods: the analysis, the synthesis, logical generalization, content analysis, expert judgements, mathematic statistics (correlation analysis, factor analysis, cluster analysis); Theoretical and practical results: application of the concept of social pragmatism in the definition of reciprocal forms of business communications; theoretical analysis of social pragmatism; determination of the concept "social pragmatism" and its structure; revelation of social and cultural factors in the process of socially pragmatic business communications development; determination of effectiveness in business communications in nowadays; the use of the results by educational organizations for improving communicative processes in business and for increase of communicative competence of businessmen; Novelty: conceptualization of the note "social pragmatism" for the analysis business communications process; The level of implementation: results of the dissertation were used in elaboration and teaching of the educational courses "Economic sociology", "Social communications" for students of sociology department of Kharkov V.N. Karazin national university, "Sociology" and "Culture of business communications and partnership" in economics and law department of Kharkov national economic university.