Semchenko O. The tools of mass communications in electoral process: experiences of presidents ballot 1999 year in Ukraine.

The dissertation is dedicates to study of role, place, function and tendencies uses of the tools of mass communications in the president's elections 1999 year in Ukraine. Conceptual and methodological basis of the research of the mass communications instruments activity are the defined. Main peculiarity process of the standing of the mass communications theory is describes. The dissertation contains propositions about development or improved of the existence conception of the mass communications. Determinations are main type's tools of mass communications that take place in election agitation in the president's ballot 1999 year in Ukraine. Define of the key problems and formulate recommendation about optimizations activity of the tools of mass communications.