Iatsiuk D. The management of the publicity activity in the brand system of the food market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0408U002861

Thesis Registration Form

0408U002861.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

13-06-2008

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

The essence and particularities in management of publicity activity were identified. The model of the management of publicity were established in the brand system. The conception and the principles of brand-oriented publicity were substantiated. The publicity activity of brands for mineral waters was explored, classification of the strategies of publicities and analysis of the stages of brand's life cycle were carried out. The conception of brand-oriented publicity activity was substantiated. The suggestions were developed for the management of brand-oriented publicity activity and the formation of the brand system on food market.

Read more

Files

aref.doc

dis.doc

Similar theses

0424U000088

Anna Sirko

Ensuring the competitiveness of enterprises in the context of crisis management

0424U000089

Anatolii Terebii

Implementation of international standards of corporate social responsibility at enterprises

0524U000121

Marharyta I. Chepeliuk

The methodological basis of the formation a system of enterprise strategies: an international aspect.

0524U000120

Valentina Yatsenko

Theoretical and methodological principles of the formation of social responsibility of institutions of higher education in the conditions of structural and innovative transformations

0424U000049

Olha V. Makarevych

Formation of the intellectual capital of the enterprises of Food Industry